![]() People have a very, very strong opinion about what prices they want to pay when it comes to Uniqlo and those prices are out of that range," said Mike Allen, an analyst covering Japanese retailers at Jefferies. On Twitter, many Uniqlo fans expressed excitement about the return of its collaboration with Sanders, a design legend, but just as many lamented the high price tags. The new collection's wool-cashmere blend coats, at 22,900 yen, rank among the highest-priced items in Uniqlo history.įew other Uniqlo items currently cost over 20,000 yen, with a padded parka from Uniqlo U, a relatively fashion-forward collection directed by French designer Christophe LeMaire, now on sale for under 6,000 yen. The shift upmarket will give Uniqlo a new sales avenue but is not without risk, coming at a time when Japan, the chain's biggest single market, is stuck in recession with consumers worried about a prolonged pandemic. The latest +J collection includes tailored blazers, cashmere-wool blended coats, and Supima cotton dress shirts for both sexes, mostly in black, navy, burgundy and white. ![]() On Friday, Uniqlo will begin selling a new collection that revives a popular tie-up with German minimalist designer Jil Sander, with looks and prices beyond the store's usual line-up.ĭubbed "+J", the partnership comes over a decade after Uniqlo's first collaboration with Sander helped to bolster the fashion credentials of the Japanese chain best known at the time for its cheap and colourful fleece jackets. Now, Uniqlo founder and CEO Tadashi Yanai has shifted his sights to post-pandemic consumer spending, and he's betting that the world's third-biggest clothing chain will need to sell more than comfortable roomwear and 2,900 yen (800 baht) down vests to achieve his dream of making it No. ![]() TOKYO: Baggy pants and oversized T-shirts helped spare Japanese fashion brand Uniqlo from the steep coronavirus-led fall in sales that hit rival fashion chains such as H&M and Zara. Clothes of the collaborative label +J from Uniqlo's new tie-up with German designer Jil Sander are displayed at the retailer's press room in Tokyo. (Reuters photo) ![]()
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